The Golf Guide® is a glossy, full-color magazine published four times annually: Spring, Summer, Winter and Fall.
The Golf Guide's mission philosophy is to promote the sport of golf, increase play at area courses through both daily-fee and golf travel, and also market other businesses peripheral to the sport. We do this with a multi-medium marketing program.
Since 1999, The Golf Guide® Magazine has been distributed directly through subscriptions and over 500 locations including regional golf courses, golf stores, hotels, visitor centers and other outlets. The magazine is also distributed at 6 Regional Golf Shows each year. The Golf Guide® Magazine reaches 40,000 golfers in Pennsylvania, Maryland, West Virginia and Virginia in the Mid-Atlantic region, as well as travelers to the north including New York and Canada.
The Golf Guide® websites golfguideinc.com and thegolfguide.info receive well over 2,000,000 successful hits and nearly 150,000 visitor sessions each year, and with continued high placement on the top search engines, are a vital part of the magazines marketing. Each month during the golf season (March-November), The Golf Guide® also sends out an E-Mailer directly to the golfers that have signed up for it through the website. This E-Mailer promotes specials or discounts, and is strategically placed to create immediate action from the golfers.
Finally, The Golf Guide® also promotes the golf travel business through it's golf package company Golf Guide Golf Getaways. Established in 2001, this subsidiary to the magazine generates golf travel rounds and lodging to eight specific destinations within The Golf Guide® distribution area. Through the magazine and website, Golf Guide Golf Getaways is able to bring business directly to golf course and lodging partners from golf travelers. The facilities don't have to do a thing. Golf Guide Golf Getaways makes the tee times and reservations, takes care of all the paperwork, and eventually writes our associates checks for doing business with us.
2010 Publishing Schedule & Rate Card
| Issue | Copy Deadline | Rack Dates |
| Winter 2010 | December 28, 2009 | January 22 — April 7 |
| Spring 2010 | March 16 | April 8 — June 16 |
| Summer 2010 | May 26 | June 17 — August 26 |
| Fall 2010 | August 4 | August 27 — December 31 |
| Advertising Rates | Annually | Per Issue |
| Sponsorship | $2,000 | N/A |
| Coupon | $1,500 | $ 450 |
Quarter Page Display |
$2,000 | $ 600 |
| Half Page Feature Course | $3,500 | N/A |
| Half Page Display | $3,500 | $ 950 |
| Full Page Display | $6,000 | $1,700 |
| Full Page, Inside Front Cover | $10,000 | $3,000 |
| Full Page, Inside Rear Cover | $8,000 | $2,500 |
| Full Page, Rear Cover | $12,000 | $3,500 |
| Full Page, Inside Mast | $9,000 | $2,750 |
| (All advertisers with an annual contract receive The Golf Guide website www.golfguideinc.com with direct links and golf packaging, where applicable, plus monthly e-mail newsletter, at no additional charge) | ||
| Ad Sizes | ||
| Full Page | 4.880 X 7.880 | |
| Full Bleed | 5.62 X 8.75 | |
| Half Page (Horizontal) | 4.880 X 3.742 | |
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4.88 X 3.6 | |
| Half Page (Vertical) | 2.349 X 7.880 | |
| Quarter Page | 2.349 X 3.846 | |
|
2.349 X 3.6 | |
| Coupon | 2.750 X 2.125 (Each Side-Front and Back) | |
| Digital ad specs: Four-Color process; 300 dpi at full size; accepted on PC (TIF, EPS, PSD, or PDF). All files and a laser print or color proof must accompany CD. | ||
| Publication Specs: Digitally printed by York Graphic Services Saddle-Stitch Bound; Four-Color process; Finished Size 5.5 x 8.5 Cover: 80# Productolith Gloss + Varnish Text- 70# Productolith Gloss |
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